Help Remove Poverty

This ad won the 1st Prize at Vishwa Bharti, Noida for the Ad Making Competition on 9th September, 2009. The scripting of the ad has been done by Piyush Kumar, from shooting to direction and editing - all has been done by me.

Poverty in India is still rampant despite an impressive economic growth. An estimated 250 million people are below the poverty line and approximately 75 per cent of them are in the rural areas.

In general, poverty can be defined as a situation when people are unable to satisfy the basic needs of life. The definition and methods of measuring poverty differs from country to country. According to the definition by Planning Commission of India, poverty line is drawn with an intake of 2400 calories in rural areas and 2100 calories in urban areas. If a person is unable to get that much minimum level of calories, then he/she is considered as being below poverty line.

Why Does Poverty Still Exist?

Despite various steps taken by the government, poverty still exists all oweing to the following facts:-

• High level of dependence on primitive methods of agriculture
• High population growth rate
• High Illiteracy (about 35% of adult population)
• Regional inequalities
• Protectionist policies pursued till 1991 that prevented high foreign investment

We making this ad believe that if every lends his support towards the upliftment of these people will help us eradicate this evil of our society, we will not only be good citizens but also good humans.

Each One Help One

This is not some saintly act, but probably a slightly altruistic act, in which we as the privileged ones in the society, give away things not needed by us to the ones more needy.

This simple step is enough to combat poverty.

"Who more poor than one who does not share"